Unquestionably, the name of your company is the face of your brand. It’s the first thing your audience sees or hears about you, so choosing a business name that catches their attention and evokes credibility is paramount. And in our competitive world today, what your name is online matters as much as it does off. So, it’s critical to take the time and do your research before choosing your company’s business domain name. Consider these following five tips to help you find the winning one:
Whether you’re scribbling ideas on a napkin, in the early stages of development or a year away from launching a website, register your domain name and hold on to it until you’re ready.
Be flexible because you may be surprised at what you’ll find! Evaluate options such as:
Just try it. You’ll probably be amazed at what you’ll come up with when your creative juices start flowing!
Avoid settling. Or thinking “once we make it big, I’ll get the domain name I really want.” Take the time now to create a domain name that doesn’t limit you and can scale as your business grows, especially if you’re looking to branch out in the future.
For example, incorporating the state you do business in makes great sense if you want to stay localized, but will this work if you want to expand overseas? Should you promote the main product you’re selling now when you may have additional products or services in the future?
What’s to the right of the dot IS as important as what’s to the left. Take .com for example. It has a proven track record that has earned the trust of millions of individuals and businesses around the world. So, create a unique and memorable phrase for the left of the dot and then anchor it with a TLD that’s tried, tested and trusted.
To overcome a creative block, try a domain name suggestion service like NameStudio®. Quick and easy to use, NameStudio helps you brainstorm with ease, providing unique and relevant domain name suggestions that help you stand out from the crowd and resonate with your target audience.
You can try NameStudio here.
Bottom line: You only have one shot to make a great first impression. And when you’re online, it starts with your domain name. So don’t treat it as an afterthought – spend the necessary time it takes to create a winning business domain name that will help build your great brand.
Any company, product and service names and logos referenced herein are property of their respective owners and are for identification purposes only. Use of these names and logos does not imply endorsement.